We believe that creating great brands is like baking a cake; the end result is better when it’s done in one kitchen. We believe that brands that are created or rejuvenated by one kitchen are more likely to deliver a consistent strategic image and brand positioning in the minds of their target.
We believe that COMVERJ can add value to all kinds of people, companies, organisations and Government departments. We don’t discriminate based on the size of a client’s budget. The same calibre of people and teams work on the smaller accounts as those who work on the larger accounts.
We believe it’s better to work fewer hours in a productive way than to work longer hours in a less productive way. This way, we avoid burnout and ensure that our team members are firing on all cylinders when at work, while still enjoying life to the full outside of work.
We believe that by working with small companies and small organisations, we can help them grow faster and in turn we will benefit from increased revenue in future years from mutually beneficial relationships.
We believe that at the end of the day, star players burn out if they are not part of a star team. There’s no ‘I’ in ‘team’. Anything we can do to make our teams work better and more cohesively, we strive to do. Communication within an effective process and system is key to ensuring the team’s success.
As we grow, it’s important that we all follow the system to avoid chaos. Nobody should bypass our internal workflow system.
We believe that we need to create a working environment that allows the individual to grow to their full creative potential. Part of this process is the need to show respect for each individual and to create a harmonious workplace. After all, we’re all on the same team.
We need to work with clients in a spirit of partnership and cooperation rather than one of confrontation. The client can add a lot of value to the process in many ways and this is often best achieved once we’ve proven that we can deliver according to their expectations, or even exceed them.
In order to keep it simple, we have to often work hard at condensing large amounts of information from clients and other sources to extract only the essential information needed to do our work effectively and add nothing more. Our key internal communications tools are single-page documents.